About Yalcin
Welcome to Dr. Yalcin Parmaksiz’s Blog – Uniting Marketing, Technology, and Academia
Greetings! I’m Dr. Yalcin Parmaksiz, an electronics engineering expert, marketing scholar, and passionate educator. My blog brings together the best of these worlds, offering insights and expertise in a dynamic and accessible way.
Educational Contributions: Currently, I am teaching at University Canada West, Conestoga College, Lambton College, and UPES India. This role is enriched by my experiences at Ontario Tech University, Seneca College, Bahcesehir University, and Kemerburgaz University, along with a significant time as a visiting researcher at Ontario Tech.
Academic Research: My research delves into consumer behaviour, exploring theories like Uses and Gratification, Theory of Planned Behaviour, and Consumer Culture, utilizing The Partial Least Squares Path Modeling for detailed analysis.
Professional experience: I bring a wealth of industry experience, having worked as the Country Manager for France’s leading digital media group for nine years. My consultancy work focuses on digital marketing strategies, including SEO, SEM, and social media marketing.
Blog Focus: This platform is an avenue for sharing knowledge, discussing new developments, and connecting with those interested in the intersecting worlds of marketing and technology. Whether you’re a student, a professional, or simply curious, this blog aims to provide valuable insights and foster discussions.
Stay Connected: For a more detailed overview of my professional journey, please visit my LinkedIn profile: Dr. Yalcin Parmaksiz.
Dr. Yalcin Parmaksiz's Insights 